SEO & Digital Marketing

Keywords,  pay-per-click,  search engines , Google Adwords, Google Analytics, CMS and more…

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What is SEO?

SEO (Site Engine Optimisation) is about creating and maintaining your website so that it remains relevant to your target market.  It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. We follow best practices in SEO so that it will make it easier for these search engines to both crawl and index your content so that it your online presence is improved and attracts more visitors to your site. There is no payment involved in SEO.

 

“Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines” Google

 

Pay Per Click

Paid search marketing on the other hand,  is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

 

Google Analytics

Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.  It is the most widely used website statistics service.  Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

 

Good practice at SEO coupled with Google Analytics could have a noticeable impact on your website’s user experience and performance in search results.